Performative Marketing is an attempt to combine elements of the performing arts and interactive media in an engaging vehicle for promotion and publicity.
Oftentimes the marketing and promotion of events, projects and artists, feels a bit soulless...and more often than not, despite hours of labor and immense measures of good intention, audiences are still not tapped into, directly communicated with, or in many cases, reached at all.
Performative Marketing draws on elements of surprise and drama to amplify the artistic mission of collaborators, in an effort to shake things up and get the attention of potential audience members.
Current Performative Marketing projects include:
> Bunnies on Parade (BOP!)
> Dear Drivers: A Conversational Reader Board Display (Cornish College of the Arts)
Performative marketing is more like JFK on the day he was assassinated. It is a marketing that seeks to engage in truth telling. Somewhere in between both.
ReplyDelete