Dear Drivers: A Conversational Reader Board Display (Cornish College of the Arts)
This is a Performative Marketing piece utilizing the 186 character reader board located outside of the Raisbeck Performance Hall in downtown Seattle.
As Communications Associate at Cornish College of the Arts I handle event publicity, advertising, marketing, and box office management, among other general communications. For Dear Drivers I take committee selected suggestions of jokes, comments & quotes from the faculty/staff of the college, along with my personal comments (limited to Benjamin Franklin quotes and personally directed statements as performance parameters), and interject them amongst the institutional messages on the board. The statements instigate communication with the drivers and bring greater awareness to the events promoted.
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