Saturday, April 9, 2011

NEW STRATEGY- THE ORIGINAL INTENTION

For sometime I have been frustrated by knowing what needs to be done to make an effective marketing campaign for Frank's artists, but not having any funds what-so-ever to make it happen...so in my opinion everything since 2004 has fallen slightly short of hitting the mark it needs to from a promotional angle - ok, ok, there has been major success with some of the big projects, no doubt, and when an artist has a dedicated budget/time to facilitate marketing and promotion we totally rock it, hardcore....and yes, all of it has been (and will continue to be) a progression that gets stronger and clearer all the time...if we're doing the job correctly...

But coming from the place of "we need this but we can't afford it so nothing will happen" is a ridiculous way to operate...absolutely silly...I'm an improviser for crying out loud....AN IMPROVISER!!

"DO WHAT YOU CAN
WITH WHAT YOU HAVE
WHERE YOU ARE" (Roosevelt)


I have a brain, eyes and ears for communication, a hell of a lot of passion, and a solid foundation of ideas and possibilities....Frank is tightening ship...let's unify the force...amplify the vision....

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